據(jù)報(bào)道，Sanitarium集團(tuán)所屬Weet-Bix改名不利于中國代購人員，因?yàn)榇徴邚陌拇罄麃喅匈徺I的該產(chǎn)品仍用的是Weet-Bix的名字。

 

    自打中國熱播電視劇播放女主角吃Weet-Bix當(dāng)早餐，Weet-Bix的銷量開始在中國市場增長。

 

    部分原文報(bào)道如下：

 

    The Weet-Bix brand of breakfast cereal is getting the chop in China and will be re-badged as Nutri-Brex as owner Sanitarium takes a punt that a sharp spike in sales driven by the same “clean and green” demand for Australian vitamins will continue to accelerate.

 

    The re-badge will begin in mid-November and has been prompted by potential trademark issues as it seeks to differentiate Weet-bix from a close competitor, Weet-a-Bix, which is owned by Chinese state-controlled firm Bright Foods. But it poses a dilemma for the thousands of daigou shoppers who buy up vast quantities of Weet-bix in Australian supermarkets and sell them online in China.

 

    原文鏈接：http://www.afr.com/business/retail/fmcg/weetbix-rebadge-for-china-poses-dilemma-for-suitcase-trade-20161017-gs4iv9