食品伙伴網(wǎng)訊 據(jù)外媒報(bào)道,近日澳大利亞連鎖超市IGA發(fā)起價(jià)格戰(zhàn),挑戰(zhàn)兩大超市巨頭科爾斯(Coles)與沃爾沃斯(Woolworths)。
據(jù)報(bào)道,連鎖超市IGA在全澳有800家門(mén)店,因商品價(jià)格高而不受歡迎。對(duì)此IGA發(fā)起了價(jià)格優(yōu)惠活動(dòng),已經(jīng)調(diào)低了超過(guò)2,000種產(chǎn)品的價(jià)格。
IGA老板英哥本(Tony Ingpen )稱(chēng),現(xiàn)代人都很忙,想要離商店近些,想要物超所值,這是我們需要改進(jìn)的,我們想讓顧客知道可以來(lái)IGA買(mǎi)到所有東西。
部分原文報(bào)道如下:
COLES and Woolworths already have Aldi biting at their heels, and now another challenger is has thrown down the gauntlet in the supermarket price war.
Metcash owned grocery chain IGA will try to hit the duopoly where it hurts with a new price-matching campaign, and has already moved to drop prices on more than 2000 products, The Adelaide Advertiser reports.
